What Business Are You In As A Lawyer?
What’s in a name? Not long ago, choosing a law firm name was easy. Take your name, stick “Law Offices of” at the beginning, and voila – you’re in business. But nowadays, with the legal market saturated as it is, you might want to think twice before going with the old standby. Your name says a lot about your firm. It is the first thing that people see when they find you, whether it’s on the internet, in the phone book or walking by your door. So why not take the time to make a good first impression?
The problem with Internet advertising for this general practitioner lawyer is, it costs money every time someone clicks. If a lawyer working by him or herself in Fresno California tries to advertise to people searching, bankruptcy, personal injury, divorce, tax problems, tvister, contract disputes, real estate law, workers compensation and trial law, the lawyer will go broke before anyone ever can write them a check. The keyword bid for “personal injury attorney” is as high as $15.00 per click in some cities. I have seen single keywords like lawyer go for $20.00 per click.
This is your business and you are the creator of your business. Take your time and realize that you can have whatever it is that you desire. Remember to DREAM BIG!
No one likes lawyers until you need them. This is a good time to need one because they will make sure that you are not missing anything and that you are not skipping any steps. They will also give you more ideas to where you can go to educate yourself more. It will cost some money, but in the end it will be worth it. You need to expect to spend some money and in the long run a lawyer will probably save you money. Unless you are spending massive amount of time, chances are it will not be that expensive to take an afternoon with a lawyer. You will also need to determine if you want an LLC, Corp, or INC. A lawyer is a good reference to help you because they will tell you the reasons behind each one and you can decide what you want depending on your business goals.
Let’s not forget about the money. A lucrative compensation plan is a must. Something that pays a good up front commission and a strong back end residual is always in your best interest. If your are from the working class and not familiar with the word “residual” it simply means to continue to get paid repeatedly for the same piece of business that you did once. Like an author who write a book and sales millions of copies of the same writings.
Because of this competitive world and the number of lawyers out there practicing in this area of law. It is has been more and more important to maintain a business website. Why you ask?
Once tax season comes around it will be very important to have all of these registrations in order because if your company is not properly registered it may cost you a lot of money in the future. Do everything right the first time and take your time so you will not have to take more time in the future fixing the mistakes you made.