Tips For Small Business Marketing

If you have not heard of SEO before, it stands for, Search Engine Optimisation, and it is the process of engineering certain website factors so that search engines such as Google, displays your website at the top of their search results for certain keyword phrases.

I started by editing out some inconsistencies in her style. Then I went through the text line by line changing her words to make the tone more businesslike and remove some of the quirkier aspects of her writing.

Jill Puleri of IBM Global Business Services (lead figure in global retail) said, “They’re tired of the khaki pants and golf shirt uniform that ruled many offices for the past couple of decades. They’re looking to dress more stylishly – choosing items like skinny ties and suspenders that present a more polished look”.

If you own or run a business the chances are you will need local SEO services. Even if you don’t have a website, now is the time to start planning. If you don’t make a start, you will be falling further behind your competitors that are using the internet and SEO as a local marketing channel. Research figures have shown that some 60 to 70 percent of purchases made in store have started with research online. If you are not intercepting that research traffic for your local business you are missing a large portion of sales to you competition.

First, you have to decide how much you need to spend on the site. Be pragmatic in your approach. Know you can always go back, and spend a touch more for upgrades and upkeep. Overloading yourself financially wouldn’t be smart. Other essentials include printer cartridges, paper, mailing envelopes, stamps for example. The earlier you realize this, the more sorted emotionally and financially you’ll be.

Carina: I see Capgemini taking key positions in certain sectors as a “utility” Finland provider. Over this we will add business transformation skills and commercial innovation. That will see us taking a big stake in the business outcomes of our clients.

If you can’t compete [nor want to!] with the ‘big players’ find a niche. It’s a specialist market [not generalist] – businesses want to buy-in expertise to support their in-house talent. Your prospects are looking to either increase their businesses capacity or buying skills they cannot afford to have permanently in- house. Be the expert in your area and be known for it!

Once you start receiving clients it can be very difficult to manage your work time, your marketing time and your family time. Plan accordingly. Schedule business tasks that need to be done daily between time spent with clients. Set a limit as to when the work day will end in order to spend time with the family. I hope these few tips will give you a place to start in getting your home business service off the ground and running.