Improving Your Online Reputation Management
Customers love video testimonials – Written reviews can be faked easily. Everybody knows when someone is being told what to say, video testimonials have way more value for prospects. (It’s like the TV show Lie to Me, we all have a 6th sense about this stuff).
It takes two to tango.A negative review was triggered by something, you must have done something to tick him off. Bashing products and services is caused by dissatisfaction, which in turn is caused by a faulty product or service.
At top of the list is Arizona native, Drew Kenney. The 28-year-old really seems to like Desiree – as opposed to some who seem to be there for the wrong reasons. He speaks fluent Italian and is an award-winning Ford model. He works for Van Tuyl Auto Group in Customer Retention and What Is Online Reputation Management Exactly?. But looks and a great career aren’t the only thing about him that make him a top contender… he also has a great personality and seems genuine.
Therefore, it follows that we must have an understanding of this seismic shift in communication and interaction styles, if we are to leverage it to our personal and corporate benefit.
There is a difference in opinion over the use of micro-sites (a one or two page website). We’ve seen plenty of spam looking micro-sites and quite sure that you have as well. Micro-sites are perfect for are ORM campaigns. The site must contain high quality information that is easy to obtain and simple to share as a link. Also, include a small and minimal navigation. For example, a home page, about us page, and contact page. There are several micro-sites options in which you can choose from. The more Online Reputation Management the merrier.
One word of warning with online reviews. Once you start, you should be consistent. If you do a few videos now and then stop altogether – the original videos become less relevant, potential customers wonder if your business has gone down hill hence the lack of reviews. It looks like you tried video marketing and then couldn’t be bothered to continue – revealing your lack of commitment to your customers feedback. A small number of monthly videos and reviews has the added benefit of eventually building up a large ‘body of evidence’ that adds authority to the whole process.
Google Docs is another great tool for small businesses. It allows you to share documents and even edit them all within this program. You can upload entire folders from your computer and share them with other users of your choosing. If you don’t have an intranet set up at your office, Google Docs is a great free resource for sharing and editing documents with colleagues and co-workers.
Micro-sites are usually simple websites that shouldn’t require much maintenance. Change the content at lease once a year or you’ll run into having a stale website. If those negative pages still exist, then you should continue to fight and renew your domains until the 1st two pages in the search results are to your liking.